Kellogg's brought out their first Pop Tarts in America in 1964, and they were a hit! Pop Tarts are a crazy good part of breakfast time. Delicious blueberry-flavored filling baked with real fruit smack dab in the middle of a golden crust, smothered with white frosting and sparkly blue sprinkles. Just pop them in a toaster for a quick breakfast or an easy snack any time of the day.